About the Author

business-manWelcome to my blog! My name is Robert Schank, senior manager of local business. I decide to share with you everything you need to know about the bane of every business that relies on local traffic: reviews.

Reviews are not new to business. We have been dealing with them in business since we had businesses and people could talk. In the last few years, we have been able to participate in the conversations that are happening between consumers. Local reviews are just an extension of word of mouth marketing. It’s a permanent record of consumer’s thoughts of your business much like social media.

Reviews are the links of the local world. They drive new business and are imperative to growth. However, if you ask for one or incentivize their posting, they might not count. Find all the information and updates in my posts.