6 Great Ways to Gain Testimonials From Your Customers

6 Great Ways to Gain Testimonials From Your Customers

A testimonials page on your website is one of your most powerful pages. People love reviews, it helps people to understand that you service or product is legitimate and of good quality, and that others are using it and getting results or satisfaction. But how do you go about getting testimonials that are believable to the customer? Here are some websites that you can use to collect reviews, and ideas about how you can ask your customers to leave reviews for you service or product.

1 Reviews on Facebook
For any facebook page that has a business page, there is now a reviews tab. You just need to slide this tab to your visible tabs, then ask fans of your page to leave a review.

2. Recommendations on Linkedin
Linkedin is a very good source for reviews. Unfortunately reviews are not possible on a company profile, only for individuals, which works for owner businesses, lawyers etc.
You can however encourage employees to be active on linkedin, so that any recommendations from customers can be related back or posted to your company account.

3. Videos on Youtube
The only thing better than a text review is a video review. A video from a customer discussing how your service or product helped them or how much they enjoyed it is very powerful. You should ask them to make a video on their account, then share the link with you, so that you can embed on your website, mark as a favourite on your channel and add to your playlist of reviews.

4. Local Search Directories
These are sites like Yelp, City Search, Yahoo local etc, where members are able to add reviews of local businesses to the website. Any good reviews that you aquire here can be added onto your websites own testimonial page also.

So what is the reason for asking your customers to use these types of sites for reviews rather than adding one to your own website. The answer here is Google, who will see the local business with the most reviews, which helps you to rank in the SERPs ( search engine rankings )

You need to check Yelp and the other local directories and claim your listing, then add that to your website so that customers can see your yelp listing and add reviews there.

5 Niche Reviews
Niche review sites can be good for certiain tyes of businesses, for example, Trip Advisor and Travelocity are great for reviews if you are in the travel or hotel types of businesses, where you can give your potential customer a good positeve impression of your business before they make a reservation.

6 Reward Your Reviewers
A great way to encourage customers to review your services is to reward them for doing so. Many times restaurants will run a prize offer on the till receipt for reviews, but remember you can’t ask for positive reviews, just reviews though is fine. Offer incentives to your customers when they leave a review in the form of coupons, discounts and free drinks or additional services. You are only limited by your imagination, but generally, the better the incentive, the more response you will get.

One of the ways we helped a client who approached us for advice on the subject was quite novel but is working well, and could be worth a try in your business too. We were approached online by a plastering service in the UK for advice on how to gain reviews for his type of business, as he was trying to get more local customers. We came up with the idea of taking a laptop, or in his case an amazon fire tablet, to each of his jobs. After finishing and speaking with the satisfied customer, he now asks them to leave a review on the tablet while he finishes his work, and offers to give them a small additional service, such as 30 minutes of free handyman work to take care of any niggling little problems that they may have in the property.

This has enabled him to get a positive from most of his customers, and at the same time to open up his other property repair side of the business to all of his customers, who will now call for their future maintenance problems as well as his plastering service. A true win win situation. (Of course he gets a review for that side of his business too!)amazon fire for reviews

Your Website Testimonials Page
Your website needs to have a review page, which is a compilation of all of your collected reviews. Remember though to credit the site from which the original review came, such as yahoo or yelp.

Negative Reviews
This is the other side of the coin where reviews are concerned. You are not in control regarding whether the review is positive or negative. The general advice here is to always respond to any negative reviews. Put forward your side of the story or the reasons for the problem, the actions you have taken in response, and move forward.

Potential customers can then see that you are a caring business with their best experience at heart, and will think better of you for it. Resulting in a positive result.

Benefits for Local Businesses

Benefits for Local Businesses

Word of mouth use to be the best way to get a review of your business spread throughout the local area. Now, everything is online and local reviews can be vital to having a successful business. Sure there is the obvious, popularity. The more people “talking” virtually, in the form of posts and blogs on social media, about your business, the more interest it will procure and hopefully more people will visit or make a purchase. So let us break down the best benefits for your business when you get local reviews.

thumbs up and down logoLet’s start with the popular Google. When someone Google’s your business’s name, even with Google Map, reviews are prominently displayed.

The review is not just the paragraph explaining their rating, but also the rating itself. This factor will probably catch the person searchings attention and chances are high their curiosity will be piqued and even though they may have been looking for directions to your business, now they will want to know what others opinions are.

Going along with online search engines, they may (some do for sure) be impacted by your business’s reviews. By this we mean, the more popular a business is, chances are that it will be higher up on the search engine results totem pole than badly reviewed, or less reviewed competing businesses. A good review can make your business stand out, which is the ultimate marketing goal, and encourage others to make a purchase (or try your services, whatever it is that you have to offer) with your business. It is like trying to decide which restaurant to eat at and your best friend tells you their preference. Good reviews instill confidence in potential customers and clients.

Depending on the review site, you may want to encourage your customers to write a review. Some businesses have their Facebook page listed on their website or a link to a review website like Yelp, which allows customers to easily write a review for others to see. This is especially useful if you have a customer that had an exceptional experience with you.

Instead of saying it out right, “please go review our business,” just make sure that there is a sign in your office or on your webpage so that it is a reminder for them. You obviously want as many positive, and genuine, reviews as possible.

So what do you do if you get a host of bad reviews? Maybe you have just taken over a business that has had lots of bad reviews in the past, how to you turn that around, especially if those views are online for everyone to see?

The answer……. reputation management! Rather than try to explain, watch this short video.

How to Write a Meaningful Review

How to Write a Meaningful Review

So you just had a great experience at the new restaurant down the street and you want to tell others about it. Great, now what? You know what you want to emphasize, service and food were both exceptional, but how do you word it so that it is both informative and engaging?

Know who you are talking to. This is kind of hard to do, since most people between the ages of 8 and 80 know how to use a search engine. Consider where you went and who would most likely be the people who would enjoy it the most. Was it family friendly or more of a date night restaurant?

Next, remember to think about what you are going to say before typing it out, and then review it before publishing. You want your review to be relevant, so try to leave out any personal stories, unless they are short and include information that will help others out.

Also avoid making it personal in respect to the business you are reviewing. Far too often reviews turn into a vindictive review of a rude server or chatty sales personnel. It is fine to mention such things, but calling someone specific out in an online review is both irrelevant and lacking etiquette. Stick to the actual event or experience.

Keep in mind that just because a review is about a positive experience does not necessarily mean that it is a good review. You could probably write a short novel on the good service received while getting your nails done, but that does not mean it is going to be useful to either the salon or future salon goers. Be honest, intelligent, and coherent, even if it is just a short, three sentenced review about your experience pretend that thousands of people will read it, since they just might.

Allow others to comment on your review. Now if you are using a review site, like TripAdvisor, they probably already have something like a “Useful Vote” button that people can click if they find your view particularly helpful. Sometimes when you establish a reviewer’s account, you may need to make sure your preferences are open to contact from others, like linking your account to your email address so people can email you their questions directly. An example may be that you went on a date night to a local bar and someone might want to ask if the crowd was of younger people or older.

Try to remember to review other services too, such as local contractors and tradespeople, delivery services, dry cleaners, nursing staff, any business that gives good service deserves to be recognized, and the opposing argument is true also.

If you have had the benefit of good or the misfortune of bad service, let us know. We would love to hear from you.

power of a good review infographic

How To Use Online Reviews for Building Local Business

Getting good online reviews is essential for building a local business these days. Since online reviews of your business can make all the difference between making your business a success or failure, it is useful for any local business owner to gain some more information on how to use online reviews to your advantage when building or managing a local business.

businesses

The importance of online reviews

The reason why reviews are so important is the fact that they stand out in search results on sites such as Google and they can help attract more people to your business. The star rating is not exclusive for only restaurants and hotels, as majority of people may think. Good online rating is also extremely useful for small businesses to help them grow, spread and increase their development, since some people may choose to view only highly rated sites through some sites like Yelp or Google which allow users to sort the listings by reviews.

About Google Reviews

Good reviews on Google maps, Google + Local will attract more customers to your business. Posting a review has never been easier; however, it does demand that one has a Google Account, so you may think of alternative ways for your customers to leave online reviews for you in case they do not have a Google Account.

Business concept - Planning for future events.

Get their opinions – or not?

Another thing which may puzzle the local business owner is whether it is ok or not to ask customers for an online review. This ultimately depends on the site, since some sites may encourage soliciting online reviews and others discourage such practice. Yelp, for example, believes that soliciting reviews will only jeopardize the integrity of the site, as reviewers will see it as biased, whereas Google reminds business owners to remind customers to leave a quick and easy feedback on Google.

Best Site For You

Identifying the best review sites for your business and your industry is not an easy task, since there are many review sites. Also, before referring customers to any of the sites, you should create profiles on it, and update them with information about your small business. This will also give you a means to communicating with your clients and responding to reviews both good and bad.

business-processes

Patience

Remember that reviews will build on over time and that it is only natural that it takes time to get reviews, so do not be impatient. This is only a part of managing a business, so while it is important for you and your small business to get a good online review, it is even more important for you to manage your business properly and take care of your customers and their needs. Ultimately, that will at the same time be the best thing you can do for your business success and your online reviews – having satisfied customers who will back you up in the real world as well in the virtual one. Ensuring your customers are happy will get you the greatest amount of positive reviews.

What a Good or Bad Review Can Mean for a Business

What a Good or Bad Review Can Mean for a Business

A review can have both positive and negative connotations and it is not always determined by whether the review itself shed the business in a positive or negative light. The review can, and chances are high that it will, be viewed by both potential customers and the business itself. Both good and bad reviews can help a business know what they are doing well and what needs to be improved upon.

Good reviews can be affirmation that your business is doing something right. Hopefully the review offers some good information for someone considering visiting soon. Bad reviews can show your business where it needs to improve. Not every bad review is genuinely bad, but take it as more of a suggestion. If several people commented on how great the service was, but a particular dish was a bit salty, consider cutting back on the salt for that dish.

Unfortunately, some people use reviews as a way to express displeasure and can often target an individual. It is up to you how to handle such a case. You can request the person or website, especially if it is the business’s, take down the review or delete the person’s name. Some review sites like Yelp have had problems with fake reviews and positive reviews going missing, so feel free to let your voice be heard and file a complaint with any website you feel isn’t doing their job adequately, or that you are having issues with.

Another option is to pacify the person who wrote the review. Maybe the service was really slow on a Friday night. Feel free to respond to the review and let them know that you were short a cook that night and the restaurant was very busy, but they should come back soon and see that that is not always the cagoogle + review logose.

Although the rule of thumb may seem like your business wants nothing but good reviews, any review is going to get your business noticed more! Surveys have shown that significantly more than half of all consumers trust online reviews and they check them before trying out a new business, approximately 11 reviews!

Product reviews are the same, so if you are selling an item, make sure your customers are aware that they should review not only the business as a whole, but the specific product they are using.

It has also recently been suggested that only having good reviews looks unnatural to the consumer, so a sprinkling of less than perfect comments not only makes it seem more realistic, but also has a very limited negative effect on the consumers choice.

Your business should actively try to garner reviews from customers, and you should have a program in place to that effect. Let it be a part of your business process, and work towards collecting as many good reviews as you can. In recent years a good Google + review can be extremely helpful in bringing in more business, as well as helping your business ranking in the google maps area of the search engines.

Yelp is also an extremely important online service, and good reviews here can make or break a business. See more about this in the video below.