How to Write a Meaningful Review

How to Write a Meaningful Review

So you just had a great experience at the new restaurant down the street and you want to tell others about it. Great, now what? You know what you want to emphasize, service and food were both exceptional, but how do you word it so that it is both informative and engaging?

Know who you are talking to. This is kind of hard to do, since most people between the ages of 8 and 80 know how to use a search engine. Consider where you went and who would most likely be the people who would enjoy it the most. Was it family friendly or more of a date night restaurant?

Next, remember to think about what you are going to say before typing it out, and then review it before publishing. You want your review to be relevant, so try to leave out any personal stories, unless they are short and include information that will help others out.

Also avoid making it personal in respect to the business you are reviewing. Far too often reviews turn into a vindictive review of a rude server or chatty sales personnel. It is fine to mention such things, but calling someone specific out in an online review is both irrelevant and lacking etiquette. Stick to the actual event or experience.

Keep in mind that just because a review is about a positive experience does not necessarily mean that it is a good review. You could probably write a short novel on the good service received while getting your nails done, but that does not mean it is going to be useful to either the salon or future salon goers. Be honest, intelligent, and coherent, even if it is just a short, three sentenced review about your experience pretend that thousands of people will read it, since they just might.

Allow others to comment on your review. Now if you are using a review site, like TripAdvisor, they probably already have something like a “Useful Vote” button that people can click if they find your view particularly helpful. Sometimes when you establish a reviewer’s account, you may need to make sure your preferences are open to contact from others, like linking your account to your email address so people can email you their questions directly. An example may be that you went on a date night to a local bar and someone might want to ask if the crowd was of younger people or older.

Try to remember to review other services too, such as local contractors and tradespeople, delivery services, dry cleaners, nursing staff, any business that gives good service deserves to be recognized, and the opposing argument is true also.

If you have had the benefit of good or the misfortune of bad service, let us know. We would love to hear from you.

power of a good review infographic